SYSTEM is for owners who want the website on their own domain and hosting from day one, with the strategy for what happens after launch already built. If you are still deciding whether to rent or own, most businesses that already know they will keep the site long-term start here instead of with WAAS.
Monika SYSTEM
$2,000 to build the website, and the system around it.
You choose the domain, hosting, and plugins. We build the site on your infrastructure, plus the growth strategy, product plan, and financial model behind it. Delivered in 7 days.
You own everything
Strategy included
$1,000 + $1,000
Who this is for
For businesses ready to own the whole thing
What SYSTEM actually means
A website is the smallest part of this
Website architecture
The site itself: structure, copy, and design, built on your domain, your hosting, your plugins.
ProductologyA review of whether your offer should expand: an information product, a calculator, a quote tool, a second package. Recommended only when it makes commercial sense, never forced in.
Whether the site should sell more than one thing: a guide, a calculator, a quote tool, a second package.
Client acquisition strategy
A plan for turning the site into a source of customers, not just a business card online.
Financial model
The site treated as its own unit: what it costs to run, what it needs to sell, and the margin behind it.
SEO, GEO & AIOSEO: found on Google. GEO: stronger in local and place-based search. AIO: easier for AI answer engines to describe correctly. No guaranteed rankings, ever, from anyone who tells you the truth.
A foundation for organic search, local visibility, and how AI tools describe your business.
Founder social strategy
What to post, where, and to whom, for the owner's own presence on LinkedIn, Instagram, or wherever fits.
Where productology goes
Sometimes the website should sell more than one thing
Not every business needs this. But when the numbers make sense, we map out additional products the site could carry: a downloadable guide, an online calculator, a request-a-quote tool, a lead magnet, a second service tier aimed at corporate buyers. Each one gets weighed against what it would actually cost to build and what it would actually earn, in the financial model, before it goes anywhere near your site.
Payment & delivery
$1,000 to start. $1,000 when you approve it.
$1,000
Upfront
Paid by invoice before work begins. This funds the build, the strategy work, and the 7-day delivery window.
$1,000
After approval
Due once we present the finished project and you approve it. Not billed automatically, not owed before you've seen the work.
Delivered within 7 days of receiving the materials and information we need from you.
What's not included
What SYSTEM is not
SYSTEM does not include ongoing ad spend or unlimited monthly marketing management: that is a separate, explicit conversation if you want it. It does not include domain, hosting, or plugin costs: you choose and pay for those directly. And no one who tells you the truth promises guaranteed search rankings. SEO, GEO, and AIO are a foundation, built correctly, not a guarantee.
Proof
The strategy work behind SYSTEM has a track record
The team behind Monika has built go-to-market strategy, financial models, and SEO systems for businesses ranging from a single-location retailer to national logistics brands. See the numbers on the portfolio page.
See the workFAQ
Before you start with SYSTEM
Does the $2,000 include hosting?
No. You choose and pay for domain, hosting, and plugins directly. We build on infrastructure you control from day one.
What if I don't approve the build?
The second $1,000 is due after you approve the presented project. If you have concerns, we work through them at presentation before that invoice goes out.
Is ongoing marketing included?
No. SYSTEM gives you the strategy and the foundation. Ongoing execution, like running paid ads, is a separate conversation if you want it.
Can I add productology later?
Yes. If it doesn't make sense at launch, it can be revisited once the core site is live and producing data.
Ready to own it from day one?
$1,000 to start, $1,000 when you approve it. Seven days to a finished site and a plan.