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Portfolio

Fourteen projects. Real numbers. Client names stay private.

The team behind Monika has been building sales systems, brands, and websites since 2013. This is the work, newest first, with the actual before-and-after numbers, not marketing rounding.

2026 Technology

First-page Google and near-total AI Overview presence in 30 days

A forgotten one-page site, rebuilt with human-written copy and zero backlinks, in a niche with roughly 1,000 potential buyers nationwide.

30

days to result

~1,000

total buyers in the niche

0

backlinks used

Before: a one-page site nobody had touched in years, built as an image embed rather than real content. After: a new strategy, structure, and content plan built on plain, human-written copy instead of a backlink campaign. First leads through search arrived inside a month, alongside a first-page ranking and near-total AI Overview presence.

2025 Logistics & delivery

Leads tripled, and the client stopped paying for unqualified ones

A fuel delivery business moved from 30-50 leads a month to 150+, on a contract that only charges for buyers who are ready to close.

150+

leads/month, up from 30-50

1,200

UAH per qualified lead

29%

lower cost per lead

Before: 30-50 leads a month, with the business covering both management fees and ad spend, at roughly 1,680 UAH per lead. After: a new brand identity, website, and ad strategy, with the business paying only for qualified, ready-to-buy leads at roughly 1,200 UAH each.

2024 Professional services

First paying client in 28 days, for a legal brand that didn't exist yet

A new B2B legal services offer went from an idea to its first invoice in under a month.

28

days to first paying client

$0.50

acquisition cost

$500

service price point

Before: an idea with no structure, pricing, or funnel. After: full business modeling, positioning, multi-channel marketing, pricing, and an automated inquiry flow. The first paying client arrived 28 days after development started.

2023 Logistics (B2B)

From referrals-only to a daily lead flow in 60 days

A logistics brand with no digital presence built a full sales system and a 20% close rate from scratch.

7

workstreams delivered in 60 days

20%

close rate on daily leads

500K

UAH/client/year, long-term contracts

Before: referral-only sales, no real website, no return on any marketing spend. After: branding, web development, copywriting, media strategy, and organic channels, delivered together. Results were strong enough that ad spend was turned off just to keep up with production demand.

2022 Education

$306,000 in enrollment for a school with no track record

A brand-new private school convinced 38 families to pay $8,000 in tuition upfront.

$306K

total enrollment sales

38

families enrolled

2.4%

marketing cost as % of revenue

Before: an unknown, brand-new entrant asking parents for a five-figure upfront commitment. After: a lead pre-qualification framework, branding, copywriting, design, and automation, producing 274 qualified leads and 38 enrolled families at a combined marketing and management cost of 2.4% of revenue.

2021 B2C online services

98 demo signups in a category most platforms can't even advertise

A trading platform nearly quadrupled signups by shifting away from paid search.

98

new demo signups, up from 27

120

day window

3

channels: SEO, Telegram, content

Before: 27 new demo signups in a 90-day plan, relying mainly on paid search in a heavily advertising-restricted category. After: a content-driven strategy and a restructured sales funnel built around SEO, Telegram, and content marketing, producing 98 signups in 120 days.

2020 SEO, tested on our own site

49 to 180 monthly visits, and Google's first page, in one quarter

Before recommending an SEO model to anyone else, the team ran it on its own website first.

180

monthly visits, up from 49

12

organic leads/month, up from 1/quarter

10

pages fully indexed

Before: 49 visits a month, one organic lead per quarter, barely visible on Google. After: a first-page ranking inside the first month, 180 visits a month, and 12 organic leads a month across 10 optimized, fully indexed pages.

2019 Industrial services

240 leads a month, at a fraction of the old cost per lead

A drilling services company had been overpaying for leads for years. The funnel got rebuilt from scratch.

240

leads/month, up from 10-15

8

UAH per lead, down from ~3,000

80%

lower ad budget

Before: 10-15 leads a month on a 10,000 UAH budget, at roughly 3,000 UAH per lead, for an $760+ ticket. After: a rebuilt funnel and ad campaigns delivering 240 leads a month on a 2,000 UAH budget, at roughly 8 UAH per lead, with ticket size up to $880+.

2018 Retail

A local bike shop's best month became its new average

A bicycle retailer and service center doubled sales after building its first real sales team.

2X

sales growth

3

person sales team, built from zero

0.5M

UAH monthly net income, new normal

Before: peak monthly sales around 0.5M UAH, no dedicated sales team. After: a new 3-person sales team, productology, sales funnels, and e-commerce. Net monthly income reached what used to be the shop's single best month of sales.

2017 Education / Info-products

2,000+ leads for a $1,000 workshop with an unknown speaker

A premium educational product launched a first-time speaker to a market that had never heard of them.

2,000+

leads, up from a 500-lead plan

4X

ticket sales vs. plan

$1,000

ticket price, 3-hour workshop

Before: a plan built around 500 leads against a 40-ticket sales goal. After: 2,000+ leads generated, with ticket sales exceeding plan by 4X and ROI rising to match.

2017 Manufacturing

One sales desk becomes a 3-person team and 2M UAH in new orders

A timber sales operation grew past internal skepticism with a new team and a rebuilt process, in 2 months.

3

person team, up from 1

2M

UAH in new orders

2

months to full handoff

Before: one sales manager, a monthly ceiling around 3.5M UAH. After: a new 3-person sales team, new promotion strategy, communication workflows, and reporting, delivering 2M UAH in new orders inside 2 months, against real skepticism from the existing team.

2016 Construction (UK)

A near-monopoly roofer doubles sales by doing less, better

A UK roofing company reignited growth by focusing on its core business and outsourcing the rest.

2X

monthly sales

£900K-1.2M

new monthly sales range

1

strategic shift: focus and outsource

Before: monthly sales of £400K-500K, despite near-monopoly market position. After: a strategy shift toward core competencies, outsourcing everything else, taking monthly sales to £900K-1.2M.

2015 Retail

Profit more than triples, without sacrificing average order value

A small auto parts retailer grew sales and margin together instead of trading one for the other.

$138K

profit, up from $40K

2.4

average order value, up from 1.1

3

months to result

Before: $40,000 in profit, average order value of 1.1. After: team management, sales scripting, a new B2B sales model, and average-order-value tactics, taking profit to $138,000 and average order value to 2.4.

2014 Logistics / Warehousing

A 12-month utilization goal, hit in three weeks

A warehouse operation blew past its own year-long target almost as soon as the new system launched.

70%

utilization, up from 15%

5

person sales team, up from 2

3

weeks instead of 12 months

Before: 15% warehouse utilization and a 2-person sales team, against a 12-month goal of 80%. After: a new lead-generation model and a rebuilt, cold-outreach-led promotion strategy took utilization to 70% and the team to 5 people, in 3 weeks.

2013 Retail

From a 5% loss to an 11% profit, while nearly quadrupling sales

A furniture retailer's full network, and each individual store, got rebuilt at once.

$153K

sales, up from $40K

+11%

owner profit, up from -5%

13

months to result

Before: $40,000 in sales and a 5% owner's loss. After: a redesigned business model across the retail network and each store, a new pricing strategy, and the region's first neuromarketing project run inside a major shopping mall, taking sales to $153,000 and profit to +11%.

What people say about working with the team

Notes from the strategy and consulting side of the work

These are candid notes from founders who worked directly with the team behind Monika on the strategy, modeling, and go-to-market work you see above, not reviews of a website product.

"Clarity of communication, strategic approach, and proven experience in product and financial modeling stood out. They structured the data, proposed a financial model, and built a solid plan without hand-holding."

Kseniia, CEO, on a product and financial-modeling engagement

"They are data-driven, with deep market insight, and they provide customized solutions. Everything stayed on schedule."

David, on a strategy engagement

"Excellent speed and quality of work. The speed at which requirements turn into results is top-tier, and everything is handled end-to-end."

Olha, CEO, on an ongoing advisory engagement

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