A fractional CMO: senior marketing leadership without the full-time salary
A fractional CMO sets the strategy, runs the team or vendors you already have, and reports on results, at a fraction of what a full-time hire costs.
The problem
Why marketing stalls without a fractional CMO
Most growing businesses land in the same gap. Here's what it looks like.
Too small for a CMO: a fractional CMO fits
You've outgrown ad hoc marketing, but a full-time executive hire is a salary you don't have yet.
A team with no one steering: add a fractional CMO
Freelancers and agencies each do their piece well, with no one making sure the pieces add up to a strategy.
Activity reports: what a fractional CMO replaces
Posts published, ads run, emails sent, none of it tied back to revenue.
What's included
Everything in the fractional CMO engagement
What you get from a fractional CMO
- A dedicated senior marketer, part time, embedded in your business
- Ownership of the marketing strategy and the budget behind it
- Direction and review of any existing freelancers, agencies, or in-house marketers
- Monthly reporting tied to revenue, not vanity metrics
- Direct access for decisions that can't wait for a scheduled call
$1,500/mo
Fractional CMO starting tier
Scoped to your current marketing spend and team, confirmed on the call.
Book a free CMO callScope and hours confirmed on the call. Paid by invoice.
How it works
From audit to revenue reporting with a fractional CMO
01
Your fractional CMO audits what exists
Every channel, vendor, and freelancer currently touching your marketing.
02
We set the strategy
One clear plan, replacing whatever patchwork was running before.
03
We run it
Vendors and freelancers get direction. Budget gets allocated on purpose, not by habit.
04
We report on revenue
Monthly reporting tied to pipeline and sales, not just impressions.
FAQ
Questions about a fractional CMO
How many hours a month is this?
Scoped to your business on the call, typically 15 to 25 hours a month at this tier. Higher tiers available for more hands-on involvement.
Will you manage my existing agency or freelancers?
Yes, that's usually the first thing that changes. Someone senior needs to be directing them toward one strategy.
How is this different from Growth Advisory Consulting?
Advisory is a monthly call where we help you decide. Fractional CMO means we're embedded, running the strategy and the team behind it.
Keep exploring
Pair fractional CMO with growth advisory consulting, marketing strategy, and SEO strategy. Browse all marketing services, read the portfolio, or compare WAAS and SYSTEM.
Keep the marketing plan on a board your whole team sees: Orange is a kanban alternative to Trello, Jira, and Basecamp.
Get a fractional CMO without the CMO salary.
Book 20 minutes. We'll look at what's running in your marketing today and tell you what a fractional CMO would actually change.